This article examines the relationship between official propaganda and the mass consciousness represented by the pictures and essays of the satirical magazine «Croсodile», which came out in huge circulations. The attitude toward the «right-wing» in 1928 is the story of the formation of the Stalinist ideological suppression machine, in which any disagreement with the «general line» is interpreted as «vacillation» and «vacillation». The struggle with the right-wing in 1928, even before Stalin named those who in his opinion constituted the «platform» of the right-wing in early 1929, involved ideological work among the «wobbly» Communists. But this situation still allowed for «shades» of opinion that did not coincide with the «collective opinion» of the party Central Committee. The future «rightists» – N.I. Bukharin, A.I. Rykov, M.P. Tomsky – also struggled with a rightwing bias in 1928, but they could not agree with Stalin, who adopted a course for the industrialization of the country at the expense of the actual robbery of the peasantry, as announced at the July 1928 plenum of the Party Central Committee. Stalin created an ideological machine of suppression, which did not give a person in the conditions of the established one-party system the right to have «his own opinion», different from the opinion of the Party Secretary-General: all the slopes, «right», «left», «reconciliation» was a way to morally suppress not only an ordinary party member but even one of the main theorists of the new economic policy – Bukharin.
Stalin; Bukharin; «right-wing» danger; rightist deviation; A.I. Rykov; industrialization; kulak; collectivization; «Crocodile» magazine.