Olympic Games: The Strategic Impact on Agents in the Fashion Industry

Khvorostyanaya A.S.


The article examines principal strategic decisions and identifies the main marketing tactics that are applied in the practice of modern sports events. Also, considered is the impact of the global sporting events on the fashion industry in Russia.


Olympic Games, brand, fashion industry, marketing, communication policy, promotion strategy, risk factor.

DOI: 10.31249/rsm/2018.03.17

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