Home
Archive
2018
3/2018
Olympic Games: The Strategic Impact on Agents in the Fashion Industry
Olympic Games: The Strategic Impact on Agents in the Fashion Industry
Abstract
The article examines principal strategic decisions and identifies the main marketing tactics that are applied in the practice of modern sports events. Also, considered is the impact of the global sporting events on the fashion industry in Russia.
Keywords
Olympic Games, brand, fashion industry, marketing, communication policy, promotion strategy, risk factor.
DOI: 10.31249/rsm/2018.03.17 Download text
ISSN 1726-5223. The journal is registered by the Federal Service for Supervision in the Sphere of Telecom, Information Technologies and Mass Communications (Roskomnadzor). Registration certificate PI No. FS 77 - 36650 of 23.06.2009. The journal was founded in 1993. It is published quarterly (4 issues per year).
INION RAN, 51/21 Nakhimovsky Prospekt, Moscow, 117997, Russian Federation.
rossovmir@gmail.com
WEB-Editor: M.A. Yadova ✉
© rossovmir.ru 2024