The article analyzes the attitude of young users to digital platforms and the digital transformation of the economy as a whole. The research is based on various generational theories, which, based on the characteristic features of representatives of the younger generation, make it possible to identify the digital services most attractive to them. This classification was reflected in the survey and the description of the results of the study, as well as the conclusions based on its results. To highlight the features of the use of digital services by young users, the «theory of generations» was used, which made it possible to identify characteristic features for the object of research. The classification of existing digital platforms was carried out, as a result of which they were divided into four groups: entertainment, infrastructure, information and others. This approach made it possible to highlight the features of the application of each of them by young users. Based on a sample of respondents, the author highlights the main problematic aspects of the interaction of young users with digital services and platforms, as well as the problems of such interaction. The former help establish the most effective formats for transmitting information to users of this age group, and the latter determine possible limitations and preferential character in the interpretation of the data used. The article concludes that young users are much more involved in the use of digital platforms in their daily activities, but there are problems associated with the perception of the effectiveness of certain types of modern digital services.
digitalization; digital platform; digital transformation; generation theory; information transmission; information channels; information data; entertainment digital platforms; information digital platforms; infrastructure digital platforms.