The article studies the connection of literature and power in Russia and the Soviet Union of the late 19th – early 20th century. Advertising techniques used by the pre-Soviet and Soviet literary associations are analyzed. The author argues that after the creation of the Soviet state the traditional publishing model (the nature of basic elements of the literary market) has changed and according to its evolution the advertising technics has also evolved.
Keywords
literary groupings, symbolism, futurism, acmeism, Left Front of the Arts (LEF), Literary Center of Constructivists (LTSK), «The Pass», publishing model.
